Our Charleston Marketing Plan

The following is our proven marketing plan to get your home sold in the Charleston real estate market.  Our goal is to net you the most money, in the shortest amount of time, with the least complications.  We have been very successful in the past, and this is why we will gladly share our Charleston marketing plan to get your house sold.

You may have heard that we charge more than the average broker in selling homes, and yes we do.  While most Charleston brokers charge 5 or 6% commissions, we have an option (in what we call 'menu pricing') to charge 7% through our "Seller Enhancement Package Plan".  This connects you with the best marketing we have to offer. We will not disclose this marketing plan to the public, because we believe that in going above and beyond (and providing exceptional marketing/service) means having something that others strive for.  This is our goal in marketing your property.  This Seller Enhancement Package Plan is optional, but after explaining to most sellers what we do- they typically opt for the 7% broker commission plan. Please contact us for a full explanation on why we would charge such an exorbitant amount to sell your home!

If you have seen our page about Selling your home in Charleston on this website, then you've already seen how we dominate the local market share.  By taking that one step further, we utilize the internet and latest technology to ensure that you are light years above your competition.

The following are how we obtain results:

  • Announcement of property for sale with “Just Listed” Power Cards to area residents.  These are mailed out to the 60 houses, closest to yours.  This way, your neighbors are informed and might possibly be your best sales agents.  When neighbors talk, everyone knows about it!
  • Office Caravan – Approx. 75-100 agents actually go into your home to view for possible buyers and to provide valuable agent feedback (This is exclusive to Carolina One R.E.).  If each agent has 5 buyers and 100 agents see your home, why that's 500 potential buyers!
  • Your house promoted to Carolina One agents trough Power Point Presentation at weekly sales meetings (75-100 agents).
  • Detailed property information provided on the Charleston MLS system with multiple photos, sellers disclosure, and virtual tour (video tour in full HD quality).
  • Property Flyers with sharp color photos to place inside the home for buyers to review and keep with them (this helps them remember your home when they are viewing multiple homes on that same day).
  • Your home featured on over 500 websites around the world including: www.Google.com, Trulia.com, CarolinaOne.com, Realtor.com, Cyberhomes.com, FrontDoor.com, and Craigslist.com. Please ask for a full list of websites around the world.
  • We offer a FREE seller home warranty by American Home Sheild when you list with us (valued at $500).  If something covered breaks or does not work when you're listed with us, we'll either have it repaired or replaced.
  • Secure, computerized lockbox for easy access and monitoring of all showings. We know when agents come in, when they leave, what time they come, who they are, etc.
  • Provide access to www.showings.com feedback on all showings when provided by buyers agent.charleston_marketing
  • See your house on the #1 page of Google.  We use the latest technology to get your house on the first page of Google, which has the potential to be viewed by thousands and thousands of buyers.  Ask how!
  • For Sale sign, which is a great means of capturing “drive by’s”.  They work 24-7.
  • Our optional “Sellers Enhancement Package Plan” which will help you get sold.  Please ask us about this! This is where we charge 7% commission and our sellers love it.
  • We preview your competitions' homes, so we know your competition.
  • Contact 10-20 prospective buyers weekly, and describe your property to them (we use this as an effective sales campaign to generate business for our buyer agents, however this gives us an opportunity to describe your house to active buyers).
  • Reverse prospect in the MLS daily for buyers that have submitted their search criteria similar to your home and notify them of your home features.
  • Price your home competitively, to reach the largest pool of potential buyers.
  • Write a personalized blog for your home online (Plus 3 offsite blogs).
  • Work with the #1 Real Estate company in Charleston (Carolina One Real Estate). Carolina One is involved with almost one third of every transaction in Charleston real estate.
  • Employ a professional showing service company (Showings.com) to schedule all home showings, and provide showing feedback to you via the internet.  Don't wait for the showing feedback, you will get your own login information to view 24-7 online!
  • Detailed photo ad in “The Buyer’s Guide” (Carolina One’s magazine – approx. 20,000 copies).
  • Company advertising by Carolina One R.E. via the internet, TV, newspaper, etc.
  • Marketing email blast of your property to over 100 top agents in area.
  • Access to statistics on how many buyers view your home a day (at Realtor.com).
  • Pre-qualify ALL buyers, so we do not waste any time.
  • Negotiate on your behalf, so you get top dollar out of any sales offer.


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